Fred Cousins
I WANT TO BELIEVE — that engagement isn’t about instigation, but rather, a way to arrest your audience. To plant the desire in their hearts; for a yearning to learn more about your idea and ultimately, create memorable experiences.
For that reason, no matter the medium, I look for points of tension behind an idea. After several iterations on each point, I'll refine the most engaging one to bring to life, and introduce to the world.
And now for the technical stuff...
I’m an interdisciplinary Creative Director focusing on UI/UX and product design with experience in visual design, animation, content strategy/creation. I've created award-winning online experiences and worked on multi-channel marketing for B2C, B2B, and social campaigns.
Specialties include; TV, shopper and experiential marketing, illustration, online media, microsites, apps, and social media platforms.